Einar’s Natural Food Export (ENFE) is a Single Proprietorship manufacturer and exporter focusing on organic or naturally grown food products and wellness products. It is the registered brand owner of Evina Naturals, which includes all products, such as coconut products, instant herbal tea and body care products. It also owns the sub brand Healtea, which covers the instant herbal teas. The company is purely dedicated to products that are conducive to a healthy lifestyle. ENFE also advocates green manufacturing practices and ethical principles in its business model.
It supports the local community by providing jobs and income generation to marginalized families, thereby generating a positive social impact.
The company extends its social engagement further by rendering services in the community, particularly after natural disasters.
It also sponsors abandoned children with schooling, food and shelter from small until they grow up. 6 children have so far been supported, where 4 already have grown up. Two of these have moved out and two are now employed in the company.
The products of ENFE are sold in SM and other supermarkets and outlets in the Philippines (see “Where to buy” page), and also exported to Norway where they are distributed and sold in most of the health food stores, including Life and Sunkost. The importer in Norway is Evina Import, which is the sister company of ENFE.
Improving people's lifestyle, adhering to green manufacturing methods and fair business principles.
To lead in innovating and producing natural cosmetics, organic- and superfood products, thus providing wellness and environmental balance.
ENFE was started by Liezl Tomter and her Norwegian husband, Bjorn Tomter as a backyard business in May, 2001. The production facility was just half of a small apartment in the town of Pavia, Iloilo, Philippines. The first product was instant ginger tea under the brand name Healtea. In Norway Bjorn was able to enter the product in the major health food franchises in Norway in September 2001. Healtea was quickly approved since no such products existed in this market. This was truly fortunate, as getting products accepted in the health food market is generally a long process. So they started exporting to Norway and their ginger tea was eventually distributed to most of the health food stores. In 2002 the couple was able to purchase their own lot outside town, and transferred the production facility to their newly constructed house, where they also lived. In the end of 2007 the company expanded its products to virgin coconut oil. In 2011 ENFE became a member of POPA (Panay Organic Producers Association), an advocacy group for organic and environmentally sound food production principles. In 2013 the company was approved as client under "SETUP" (Small Enterprise Technological Upgrading Program) of DOST (Department of Science and Technology). The program included technical training and consultation as well as financing of needed production equipment. Through this program the company was able to increase its production capacity and product line, and thereby expanding the market to Japan and USA for virgin coconut oil in 2013 to 2015. Attention was also given to domestic sales (Philippines), recognizing its great market potential with a population of more than 100 million. In 2016 the Healtea line was expanded to 11 variants that now were distributed together with coconut products in the main supermarkets and other food outlets, including Iloilo Supermart, SM Supermarkets, SaveMore, SM Hypermart in Panay. In September 2016 the company was enrolled in the Ripples Plus program of DTI (Department of Trade and Industry), with the purpose of improving its business model and strengthening its competitiveness. This is the first company in region VI (Western Visayas) to qualify for such enrollment. In 2017 the market was expanded to two online stores: Tea & Coffee Depot and oneStore.ph, making the products available nationwide. Lately the products also entered SM City Bacolod, and the 5 major SM supermarkets in Cebu. For exports Scandinavia is now the main target, and ENFE joined an OBM (Outbound Business Mission) organized by DTI to Sweden and Norway in October 2017. Several contacts were established and will be followed up by another visit in January 2018.